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Blue Cross offers quality, comprehensive international health insurance plans and services for individuals, families, groups, and corporations. Blue Cross was formed by the Bank of East Asia in 1977. The Bank of East Asia was established in 1918. Blue Cross began as the insurance division of the Bank of East Asia. The Bank of East Asia is among the most respected companies throughout the Asia-Pacific region.
Over the past 30 years, Blue Cross has expanded its reach beyond its Hong Kong base. Blue Cross began by focusing only on travel insurance. The experience gained by dealing with expatriates' overseas healthcare needs provided Blue Cross with the expertise necessary to offer superior international health insurance plans and services.
Blue Cross has earned a reputation for innovation and delivering quality service. Blue Cross has consistently sought new ways in which to communicate with clients. Most notably, Blue Cross developed an online interface which provides clients with assistance throughout the region. The Blue Cross website is user-friendly, and allows clients to access a wealth of information from anywhere in the world. In recognition of the company's technological innovations in the field of client service, Blue Cross received the “Innovative Technology of the Year” award at the 2003 Customer Relationship Excellence Awards.
Over the years Blue Cross has received many accolades from the insurance industry for its outstanding products and innovations in client service. In 2005 and 2006, Blue Cross received the “Best Travel Insurance Company” award from the readers of Weekend Weekly Magazine . Hong Kong Business magazine gave Blue Cross the “High Flyer Achievement Award—Health Insurer” in 2006. Blue Cross has consistently demonstrated a commitment to providing expatriates with the highest level of care and service.